When you finally decide on the right name for your business or its products or services, you may find that your idea has already been taken. Consider how long ago some of these trade name and trademark icons were registered.

• The Coca-Cola trademark for "nutrient or tonic beverages" was registered in 1893.
• The Lava soap trademark was registered in 1896.
• The Lifebuoy soap trademark was registered in 1895.
• The Domino Sugar trademark was registered in 1901.
• The Nabisco trademark was registered in 1901.
• The Listerine trademark was registered in 1903.
• The Arm & Hammer baking soda trademark was registered in 1905.
• The Chiclets gum trademark was registered in 1905.
• The Campbell's Soup trademark was registered in 1906.
• The Flexible Flyer trademark was registered in 1906.
• The Ford trademark for "explosive-engines and their parts" was registered in 1909.
• The Tootsie trademark for chocolate candy was registered in 1909.
• The Doublemint and Juicy Fruit gum trademarks were registered in 1915.
• The Sunmaid Raisin trademark was registered in 1917.
• The Breyer's Ice Cream trademark was registered in 1921.
• The Canada Dry Ginger Ale trademark was registered in 1922.
• The Dum Dums lollipop trademark was registered in 1925.
• Maxwell House's "Good to the Last Drop" trademark was registered in 1926.
• The Green Giant Great Big Tender Peas trademark was registered in 1927.
• The Good and Plenty trademark was registered in 1928.
• The Pepsi-Cola trademark for beverages was registered in 1937.
• The Candy Land game trademark was registered in 1951.
• The Silly Putty trademark was registered in 1952.
• The Rolaids trademark was registered in 1954.
• The trademark for Velcro was registered in 1958.