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, Oct. 12, 2008


                         AGREEMENT AND PLAN OF MERGER


                                     AMONG

                              Balance Bar Company
                           (a Delaware Corporation)



                              Kraft Foods, Inc.,
                           (a Delaware corporation)


                                    and its
                                 wholly owned
                                  subsidiary

                             BB Acquisition, Inc.,
                           (a Delaware corporation)


                               January 21, 2000
<PAGE>
 
                               TABLE OF CONTENTS 

<TABLE>
<CAPTION> 
                                                                           PAGE
<S>                                                                        <C>
1.   DEFINED TERMS.......................................................     1
2.   THE OFFER...........................................................     2
     2.1    The Offer....................................................     2
            2.1.1  Commencement..........................................     2
            2.1.2  Waiver of Conditions..................................     2
            2.1.3  SEC Filings...........................................     3
     2.2  Company Actions................................................     4
            2.2.1  Approval of Transactions..............................     4
            2.2.2  Company SEC Filings...................................     4
            2.2.3  Company Information...................................     4
            2.2.4  Directors.............................................     5
3.   THE MERGER..........................................................     6
     3.1    The Merger...................................................     6
     3.2    Stockholder Meeting..........................................     6
            3.2.1  Special Meeting.......................................     6
            3.2.2  Recommendation........................................     6
            3.2.3  Proxy Statement.......................................     6
            3.2.4  Short Form Merger.....................................     7
     3.3    Consummation of the Merger...................................     7
            3.3.1  Effects of the Merger.................................     7
            3.3.2  Certificate of Incorporation and Bylaws...............     7
            3.3.3  Directors and Officers................................     7
            3.3.4  Conversion of Shares..................................     8
            3.3.5  Equity Derivatives....................................     8
            3.3.6  Conversion of Merger Sub Common Stock.................     8
     3.4    Dissenting Shares............................................     8
     3.5    Payment for Shares...........................................     9
            3.5.1  Paying Agent..........................................     9
            3.5.2  Surrender of Certificates.............................     9
            3.5.3  Payment of Merger Consideration.......................     9
</TABLE> 

                                      -i-
<PAGE>
 
                              TABLE OF CONTENTS 
                                  (continued)

<TABLE> 
<CAPTION> 
                                                                           Page
<S>                                                                        <C> 
            3.5.4  No Transfers..........................................     9
            3.5.5  Unclaimed Merger Consideration........................    10
            3.5.6  Tax on Merger Consideration...........................    10
4.  REPRESENTATIONS AND WARRANTIES OF THE COMPANY........................    10
     4.1    Organization and Corporate Power.............................    11
     4.2    Capital Stock and Related Matters............................    11        
     4.3    Subsidiaries; Partnerships...................................    12        
     4.4    Authorization; No Breach.....................................    12        
            4.4.1  Authority.............................................    12               
            4.4.2  Board Approval........................................    12               
            4.4.3  Financial Advisor Opinion.............................    12               
            4.4.4  Noncontravention......................................    13               
     4.5    Financial Statements; SEC Filings............................    13
            4.5.1  SEC Filings...........................................    13               
            4.5.2  Financial Statements..................................    14               
            4.5.3  Absence of Undisclosed Liabilities....................    14               
            4.5.4  No Material Adverse Change............................    14               
     4.6    Title........................................................    15        
     4.7    Tax Matters..................................................    15        
     4.8    Contracts and Commitments....................................    15        
            4.8.1  Company Material Contracts............................    16               
            4.8.2  No Default............................................    17               
     4.9    Trademarks, Patents..........................................    17        
     4.10   Litigation, Etc..............................................    17        
     4.11   Insurance Coverage...........................................    18        
     4.12   Labor Relations..............................................    18        
     4.13   Compliance with Laws.........................................    18        
            4.13.1  General..............................................    18                
            4.13.2  Environmental and Safety Matters.....................    18                
            4.13.3  Governmental Authorizations and Regulations..........    18                
</TABLE> 

                                     -ii-
<PAGE>
 
                              TABLE OF CONTENTS 
                                  (continued)

<TABLE> 
<CAPTION> 
                                                                           Page
<S>                                                                        <C> 
     4.14   Affiliated Transactions......................................    19
     4.15   Brokers......................................................    19
     4.16   ERISA; Employee Benefits.....................................    19
     4.17   Required Vote of Company Stockholders........................    21
     4.18   State Takeover Laws..........................................    21
5.   REPRESENTATIONS AND WARRANTIES OF PURCHASER.........................    21
     5.1    Organization.................................................    21
     5.2    Authority....................................................    21
     5.3    Effect of Agreement..........................................    21
     5.4    Financing....................................................    22
6.   COVENANTS...........................................................    22
     6.1    Conduct of Business of the Company...........................    22
            6.1.1  Ordinary Course; Preserve Relationships...............    22
            6.1.2  Insurance.............................................    23
            6.1.3  Taxes and Liens.......................................    23
            6.1.4  Contracts and Laws....................................    23
            6.1.5  Acquisition; Consolidation; Reorganization; Sale of  
                   Assets................................................    23
            6.1.6  Limitations on Indebtedness; Investments; Contracts; 
                   etc...................................................    23
            6.1.7  Amendment to the Company's Certificate of 
                   Incorporation and Bylaws..............................    24
            6.1.8  Equity Issuances......................................    24
            6.1.9  Dividends.............................................    24
            6.1.10 Accounting Policies...................................    24
            6.1.11 Litigation............................................    24
            6.1.12 Other Actions.........................................    25
     6.2    Access and Information.......................................    25
            6.2.2  Confidential Information..............................    25
     6.3    Certain Filings, Consents and Arrangements...................    25
            6.3.1  Consents..............................................    25
</TABLE> 

                                     -iii-
<PAGE>
 
                              TABLE OF CONTENTS 
                                  (continued)

<TABLE> 
<CAPTION> 
                                                                           Page
<S>                                                                        <C> 
            6.3.2  Filings...............................................    25
     6.4    Hart-Scott-Rodino............................................    26
     6.5    Press Releases...............................................    26
     6.6    Non-Solicitation.............................................    26
            6.6.1  Notice of Acquisition Proposal........................    27
            6.6.2  Board Approval........................................    27
            6.6.3  Board Recommendation..................................    28
            6.6.4  Other Confidential Agreements.........................    28
     6.7    Notice of Claims.............................................    28
     6.8    Additional Agreements........................................    29
7.   PURCHASER COVENANTS.................................................    29
            7.1.1  Indemnification.......................................    29
            7.1.2  Insurance.............................................    30
            7.1.3  Survival..............................................    30
            7.2.1  Purchaser Will Honor..................................    30
            7.2.2  Audit of 1999 Plan....................................    31
            7.2.3  Years of Credit.......................................    31
            7.2.4  Cooperation...........................................    31
8.   CONDITIONS..........................................................    31
     8.1    Conditions to the Obligations of Purchaser, Merger Sub and          
            the Company..................................................    31
            8.1.1  Stockholder Approval..................................    31
            8.1.2  No Injunction.........................................    31
     8.2    Conditions to the Obligations of Purchaser and Merger Sub....    32
            8.2.1  Performance by the Company............................    32
            8.2.2  Representations and Warranties........................    32
            8.2.3  Material Adverse Change...............................    32
            8.2.4  No Injunction, Etc....................................    32
            8.2.5  No Material Adverse Effect............................    32
            8.2.6  Consents..............................................    32
</TABLE> 

                                     -iv-
<PAGE>
 
                              TABLE OF CONTENTS 
                                  (continued)

<TABLE> 
<CAPTION> 
                                                                           Page
<S>                                                                        <C> 
            8.2.7  Equity Derivatives....................................    33
            8.2.8  Company Certificate...................................    33
     8.3    Condition to the Company's Obligation........................    33
            8.3.1  Performance by Purchaser's Merger Sub.................    33
            8.3.2  Representations and Warranties........................    33
            8.3.3  Purchaser and Merger Sub Certificates.................    33
9.   TERMINATION; PAYMENTS...............................................    33
     9.1    Mutual Consent...............................................    34
     9.2    By Purchaser or Company......................................    34
            9.2.1  Material Breach.......................................    34
            9.2.2  Expiration............................................    34
            9.2.3  Governmental Prohibition..............................    34
            9.2.4  Company Directors Withdrawal of Approval..............    34
     9.3    By Purchaser.................................................    35
            9.3.1  Other Ownership.......................................    35
            9.3.2  Failure to Meet Offer Conditions......................    35
            9.3.3  Minimum Condition.....................................    35
            9.3.4  Failure of Stockholder Vote...........................    35
            9.3.5  Breach of Section 6.6.................................    35
     9.4    By the Company...............................................    35
     9.5    Termination Fees and Expense Payment.........................    36
            9.5.1  Immediate Payment.....................................    36
            9.5.2  Deferred Payment......................................    36
     9.6    Effect of Termination........................................    37
10.  MISCELLANEOUS.......................................................    37
     10.1   Expenses Generally...........................................    37
     10.2   Survival.....................................................    37
     10.3   Additional Documents and Acts................................    37
     10.4   Waiver and Amendment.........................................    37
     10.5   Complete Agreement...........................................    37
</TABLE> 
                                      -v-
<PAGE>
 
                              TABLE OF CONTENTS 
                                  (continued)                   

<TABLE>                                  
<CAPTION>  
                                                                           Page
<S>                                                                        <C> 
     10.6   Governing Law................................................    38
     10.7   Waiver of Right to Jury Trial................................    38 
     10.8   Notices, etc.................................................    38
     10.9   Counterparts.................................................    39
     10.10  Certain Rules of Construction and Interpretation.............    39
            10.10.1  Headings............................................    39
            10.10.2  No Presumption......................................    39
            10.10.3  Interpretation......................................    39
     10.11  Attorneys' Fees and Costs....................................    40
     10.12  Parties in Interest; Assignment..............................    40
     10.13  Specific Performance.........................................    40
     10.14  Severability.................................................    40
</TABLE>
                                     -vi-
<PAGE>
 
                         AGREEMENT AND PLAN OF MERGER
                         ----------------------------

AGREEMENT AND PLAN OF MERGER, dated as of January 21, 2000 among Kraft Foods,
Inc., a Delaware corporation ("Purchaser"), BB Acquisition, Inc., a Delaware
corporation and a wholly owned subsidiary of Purchaser ("Merger Sub"), and
Balance Bar Company, a Delaware corporation (the "Company").

                                  BACKGROUND
                                  ----------

A.   The Company and Purchaser have each determined that it is in their
     respective best interests for Purchaser to acquire the Company as set forth
     in this Agreement.

B.   Purchaser, through Merger Sub, proposes to make a tender offer (as it may
     be amended or extended from time to time as permitted under this Agreement,
     the "Offer") to purchase all of the outstanding shares of common stock of
     the Company (the "Shares") for $19.40 in cash, net to the stockholder (the
     "Per Share Amount"), upon the terms and subject to the conditions set forth
     in this Agreement. The Offer will be followed by merger of the Company and
     Merger Sub under the Laws of the State of Delaware, as contemplated by this
     Agreement (the "Merger"), with the Company surviving the Merger, all upon
     the terms and subject to the conditions of this Agreement and in accordance
     with the provisions of the Delaware General Corporation Law, as amended
     (the "DGCL").

C.   The Company's Board has determined that the Transactions (including the Per
     Share Amount) are fair to the holders of the Shares and has adopted
     resolutions approving the Offer and recommending that the Company's
     stockholders accept the Offer and tender their respective Shares pursuant
     to the Offer.

D.   Contemporaneous with the execution of this Agreement each of Thomas R.
     Davidson, Richard G. Lamb and James A. Wolfe have executed and delivered to
     Purchaser and Merger Sub a Support Agreement in the form attached as
     Exhibit C (the "Support Agreements").

E.   Purchaser has, through appropriate corporate action, approved the
     Transactions.  The Offer, the Merger and the other transactions
     contemplated by this Agreement are referred to collectively in this
     Agreement as the "Transactions."

                               1. Defined Terms
                                  -------------

     The definitions in Exhibit A apply to and are a part of this Agreement.
<PAGE>
 
                                 2. The Offer
                                    ---------

2.1  The Offer.
     --------- 

     2.1.1  Commencement. Provided that none of the events set forth in Exhibit
            ------------                                                        
     B has occurred and is continuing, and subject to the conditions set forth
     on Exhibit B:

     (a)  Commence Offer. As promptly as practicable (but not later than five
          --------------                                                      
          business days after the date of this Agreement), Merger Sub will, and
          Purchaser will cause Merger Sub to, commence, (within the meaning of
          Rule 14d-2 under the Exchange Act) an Offer to purchase for cash all
          of the Shares at a net price per share not less than the Per Share
          Amount, and Purchaser will, subject to the terms and conditions of
          this Agreement and the Offer, use all reasonable efforts to consummate
          the Offer.

     (b)  Waiver of Conditions. Notwithstanding clause (a), Purchaser cannot,
          --------------------                                                
          without the Company's consent, extend the Offer beyond April 30, 2000,
          except that Purchaser can extend the Offer for up to ten business days
          if, as of such date, there have not been tendered at least ninety
          percent of the outstanding Shares, and can also extend the Offer
          following acceptance of Shares for purchase to the extent permitted
          under Rule 14d-11, if available. In addition, if at any scheduled
          expiration date any of the conditions of the Offer has not been
          satisfied or waived by Purchaser, but are capable of being satisfied,
          Purchaser will from time to time extend the Offer until such
          conditions are satisfied or waived, provided that Purchaser will not
          be required to extend the Offer beyond April 30, 2000. Subject to the
          foregoing restrictions, Purchaser has the right, (but is not
          obligated), in its sole discretion, to extend the period during which
          the Offer is open by giving oral or written notices of extension to
          the depository in such offer and by making a public announcement of
          such extension.

     (c)  Payment. Subject to the conditions of the Offer, Merger Sub will, and
          -------                                                               
          Purchaser will cause Merger Sub to, accept for payment and pay for the
          Shares that are tendered pursuant to the Offer as soon as permitted
          after the Offer commences.

     2.1.2  Waiver of Conditions.
            --------------------

     (a)  Consent Required. Neither Purchaser nor Merger Sub will, without the
          ----------------                                                     
          prior consent of the Company, decrease the Per Share Amount or the
          number of Shares sought pursuant to the Offer, or otherwise amend or
          add any term or condition of or to the Offer, except as otherwise
          expressly permitted in or contemplated by this Agreement. The Company
          will not unreasonably withhold consent to a change in the 

                                       2
<PAGE>
 
          expiration date of the Offer. Purchaser can waive any other condition
          to the Offer in its discretion.

     2.1.3  SEC Filings. Purchaser and Merger Sub will file timely with the SEC
            -----------                                                         
     a Tender Offer Statement on Schedule 14D-1 or successor form pursuant to
     the Exchange Act with respect to the Offer (together with any amendments,
     supplements and exhibit the "Schedule 14D-1"). It will contain an offer to
     purchase and a related letter of transmittal. Such Schedule 14D-1 and the
     documents included therein pursuant to which the Offer will be made,
     together with any supplements, amendments and exhibits thereto, are the
     "Offer Documents". Purchaser will assure that the Offer Documents will
     comply as to form in all material respects with the requirements of the
     Exchange Act and that they will not contain, on the date filed with the SEC
     and when first published, sent or given to the Company's stockholders, any
     untrue statement of a material fact or omit to state any material fact
     required to be stated therein or necessary in order to make the statements
     therein, in light of the circumstances under which they were made, not
     misleading. Purchaser will, however, have no such obligation with respect
     to information supplied by or on behalf of the Company expressly for
     inclusion in the Offer Documents. The Company will assure that none of the
     information supplied by the Company for inclusion in the Offer Documents
     will contain, on the date filed with the SEC and when first published, sent
     or given to the Company's stockholders, any untrue statement of a material
     fact or omit to state any material fact required to be stated therein or
     necessary in order to make the statements therein, in light of the
     circumstances under which they were made, not misleading. The Company and
     Purchaser each agrees to correct promptly any information provided by it
     for use in the Offer Documents if and to the extent that such information
     becomes false or misleading in any material respect. Purchaser further
     agrees to take all steps necessary to amend or supplement the Offer
     Documents and to cause the Offer Documents as so amended or supplemented to
     be filed with the SEC and to be disseminated to the Company's stockholders,
     in each case as and to the extent required by applicable Laws. The Company
     and its counsel will be given a reasonable opportunity to review and
     comment upon the Offer Documents and all amendments and supplements thereto
     before their filing with the SEC or dissemination to stockholders of the
     Company. Purchaser will inform the Company and its counsel of any comments
     Purchaser, Merger Sub or their counsel receives from the SEC or its staff
     with respect to the Offer Documents promptly after the receipt of such
     comments, and will give the Company and its counsel an opportunity to
     participate in the response of Purchaser and/or Merger Sub to such
     comments.

2.2  Company Actions.
     --------------- 

     2.2.1  Approval of Transactions. The Company approves of and consents to
            ------------------------                                          
     the Offer and has made representations with respect thereto in Section 4.4.

                                       3
<PAGE>
 
     2.2.2  Company SEC Filings. The Company will timely file with the SEC a
            -------------------                                              
     statement on Schedule 14D-9 pursuant to the Exchange Act (together with any
     amendments, supplements and exhibits the "Schedule 14D-9") with respect to
     the Offer containing the recommendation described in Section 2.2.1 and will
     mail the Schedule 14D-9 to the stockholders of the Company. The Company
     will assure that the Schedule 14D-9 will comply as to form in all material
     respects with the requirements of the Exchange Act and that it will not
     contain on the date filed with the SEC and when first published, sent or
     given to the Company's stockholders, any untrue statement of a material
     fact or omit to state any material fact required to be stated therein or
     necessary in order to make the statements therein, in light of the
     circumstances under which they were made, not misleading. The Company will,
     however, have no such obligation with respect to information supplied by or
     on behalf of Purchaser or Merger Sub expressly for inclusion in the
     Schedule 14D-9. The Company and Purchaser each agrees to correct promptly
     any information provided by it for use in the Schedule 14D-9 if and to the
     extent that such information becomes false or misleading in any material
     respect. The Company further agrees to take all steps necessary to amend or
     supplement the Schedule 14D-9 and to cause the Schedule 14D-9 as so amended
     or supplemented to be filed with the SEC and to be disseminated to the
     Company's stockholders, in each case as and to the extent required by
     applicable Laws. Purchaser and its counsel will be given a reasonable
     opportunity to review and comment upon the Schedule 14D-9 and all
     amendments and supplements thereto before their filing with the SEC or
     dissemination to stockholders of the Company. The Company will inform
     Purchaser and its counsel of any comments the Company or its counsel
     receives from the SEC or its staff with respect to the Schedule 14D-9
     promptly after the receipt of such comments, and will give Purchaser and
     its counsel an opportunity to participate in the response of the Company to
     such comments.

     2.2.3  Company Information. In connection with the Offer, the Company
            -------------------                                            
     will, or will cause its transfer agent to, furnish, not more than three
     days after the date of this Agreement, to Purchaser: (a) a list, as of the
     most recent practicable date, of the record holders of Shares and their
     addresses; (b) mailing labels containing the names and addresses of all
     record holders of Shares; and (c) lists of security positions of Shares
     held in stock depositories. The Company will furnish Purchaser with such
     additional or updated information and such other assistance as Purchaser or
     its agents reasonably request in communicating the Offer to the record and
     beneficial holders of Shares.

     2.2.4  Directors.
            --------- 

     (a)  Purchaser Designation of Directors. Subject to compliance with
          ----------------------------------                             
          applicable law, promptly upon the payment by the Purchaser or Merger
          Sub for Shares pursuant to the Offer, and from time to time
          thereafter,

                                       4
<PAGE>
 
          Purchaser will be entitled to designate at least such number of
          directors, rounded up to the next whole number, on the Company's Board
          as is equal to the product of the total number of directors on the
          Company's Board (determined after giving effect to the directors
          elected pursuant to this sentence) multiplied by the percentage that
          the aggregate number of Shares beneficially owned by Purchaser or its
          affiliates bears to the total number of Shares then outstanding, and
          the Company will, upon request of Purchaser promptly take all actions
          necessary to cause Purchaser's designees to be so elected, including,
          if necessary, seeking the resignations of one or more existing
          directors; provided, however, that before the Effective Time, the
                     --------  -------
          Board will always have at least two members who are neither officers,
          directors, stockholders or designees of the Purchaser or any of its
          affiliates ("Purchaser Insiders"). In the event of any vacancy in one
          of the directorships to be held by persons who are not Purchaser
          Insiders (whether due to death, disability, resignation or other
          reasons), the remaining director who is not a Purchaser Insider will
          be entitled to fill such vacancy with a person who is not a Purchaser
          Insider.

     (b)  Section 14(f) and Rule 14f-1. The Company's obligations to appoint
          ---------------------------                                        
          Purchaser's designees to the Board will be subject to Section 14(f) of
          the Exchange Act and Rule 14f-1 thereunder. The Company will promptly
          take all actions required pursuant to such Section and Rule in order
          to fulfill its obligations under this Section 2.2.4 and, to the extent
          reasonably practicable, will include in the Schedule 14D-9 such
          information with respect to the Company and its officers and directors
          as is required under such Section and Rule in order to fulfill its
          obligations under this Section 2.2.4. Purchaser will supply any
          information with respect to itself and its officers, directors and
          affiliates required by such Section and Rule to the Company.

     (c)  Continuing Directors. Following the election or appointment of
          --------------------                                           
          Purchaser's designees pursuant to this Section 2.2.4 and before the
          Effective Time, any amendment or termination of this Agreement by the
          Company, any extension by the Company of the time for the performance
          of any of the obligations or other acts of the Purchaser or Merger Sub
          or waiver of any of the Company's rights hereunder, or any other
          action taken by the Company's Board in connection with this Agreement,
          will require the concurrence of a majority of the directors of the
          Company then in office who are not Purchaser Insiders if such
          amendment, termination, extension, waiver or action would have an
          adverse effect on the minority stockholders of the Company.
                                           
                                       5
<PAGE>
 
                                3.   The Merger
                                     ----------

3.1  The Merger. Merger Sub will be merged with and into the Company as soon as
     ----------                                                                 
     practicable following the satisfaction or waiver of each of the conditions
     set forth in Section 8. Following the Merger, the Company will continue as
     the Surviving Corporation, wholly-owned by Purchaser, and the separate
     corporate existence of Merger Sub will cease.

3.2  Stockholder Meeting. If required by applicable Law to consummate the
     -------------------                                                  
     Merger, the Company, acting through the Company's Board, will take the
     following steps:

     3.2.1  Special Meeting. It will duly call, give notice of, convene and
            ---------------                                                 
     hold the Special Meeting as soon as practicable following the expiration of
     the Offer to approve and adopt this Agreement. At the Special Meeting, all
     of the Shares then owned of record or beneficially by Purchaser, Merger Sub
     or any other subsidiary of Purchaser will be voted in favor of the adoption
     of this Agreement.

     3.2.2  Recommendation. It will include in the Proxy Statement the
            --------------                                             
     recommendation of the Company's Board that its stockholders vote in favor
     of the adoption of this Agreement.

     3.2.3  Proxy Statement. It will use its commercially reasonable efforts
            ---------------                                                  
     to: (a) obtain and furnish the information required to be included by it in
     the Proxy Statement; (b) respond promptly to any comments made by the SEC
     with respect to the Proxy Statement and any preliminary version of it after
     consultation with the Purchaser; (c) cause the Proxy Statement to be mailed
     to the Company's stockholders at the earliest practicable time following
     the expiration of the Offer; and (d) obtain any necessary adoption of this
     Agreement by the Company's stockholders. The Company will assure that the
     Proxy Statement complies as to form in all material respects with the
     requirements of the Exchange Act and that it does not contain on the date
     filed with the SEC and when first published, sent or given to the Company's
     stockholders, any untrue statement of a material fact or omit to state any
     material fact required to be stated therein or necessary in order to make
     the statements therein, in light of the circumstances under which they were
     made, not misleading. The Company will, however, have no such obligation
     with respect to information supplied by or on behalf of Purchaser or Merger
     Sub expressly for inclusion in the Proxy Statement. The Company and
     Purchaser each agrees to correct promptly any information provided by it
     for use in the Proxy Statement if and to the extent that such information
     becomes false or misleading in any material respect. The Company further
     agrees to take all steps necessary to amend or supplement the Proxy
     Statement and to cause the Proxy Statement as so amended or supplemented to
     be filed with the SEC and to be disseminated to the Company's stockholders,
     in each case as and

                                       6
<PAGE>
 
     to the extent required by applicable Laws. Purchaser and its counsel will
     be given a reasonable opportunity to review and comment upon the Proxy
     Statement and all amendments and supplements thereto before their filing
     with the SEC or dissemination to stockholders of the Company. The Company
     will inform Purchaser and its counsel of any comments the Company or its
     counsel receives from the SEC or its staff with respect to the Proxy
     Statement promptly after the receipt of such comments, and will give
     Purchaser and its counsel an opportunity to participate in the response of
     the Company to such comments.

     3.2.4  Short Form Merger. Notwithstanding the foregoing, if Purchaser,
            -----------------                                               
     Merger Sub and/or any other subsidiary of Purchaser acquires at least
     ninety percent (90%) of the outstanding Shares of the Company, the Company
     and Purchaser will take all necessary and appropriate action to cause the
     Merger to become effective, in accordance with Section 253 of the DGCL, as
     soon as reasonably practicable after such acquisition.

3.3  Consummation of the Merger. As soon as practicable after consummation of
     --------------------------                                               
     the Offer, and, if required by applicable Law, after the vote of the
     requisite number of Shares in favor of the adoption of this Agreement has
     been obtained, the Company (and/or Purchaser or Merger Sub, if appropriate)
     will execute and deliver to the Delaware Secretary of State a Merger
     Certificate.

     3.3.1  Effects of the Merger. The Merger will have the effects set forth
            ---------------------                                             
     in the DGCL.   As of the Effective Time, the Company will become a wholly
     owned subsidiary of Purchaser.

     3.3.2  Certificate of Incorporation and Bylaws. As of the Effective Time,
            ---------------------------------------                            
     the Certificate of Incorporation and Bylaws of Merger Sub will become the
     Certificate of Incorporation and Bylaws of the Surviving Corporation.

     3.3.3  Directors and Officers. The Board of Directors of Merger Sub at the
            ----------------------                                              
     Effective Time will become the Board of Directors of the Surviving
     Corporation, and the officers of Merger Sub at the Effective Time will
     continue as the officers of the Surviving Corporation, in each case until
     their respective successors are duly elected or appointed.

     3.3.4  Conversion of Shares. Each Share outstanding immediately before the
            --------------------                                                
     Effective Time (other than Shares owned beneficially or of record by
     Purchaser or any subsidiary of Purchaser or held in the treasury of the
     Company, all of which will be cancelled, and Shares owned by any Dissenting
     Stockholder) will, by virtue of the Merger and without any action on the
     part of the holder thereof, be converted into the right to receive the Per
     Share Amount.

                                       7
<PAGE>
 
     3.3.5  Equity Derivatives.  Equity Derivatives that have not been
            ------------------                                         
     cancelled as of the Effective Time, whether or not then exercisable or
     vested, will be cancelled, redeemed or repurchased by the Company, and each
     holder of any such Equity Derivative will be entitled to receive, and will
     receive, in settlement thereof a cash payment from the Company in an
     amount, if any (subject to any applicable withholding Tax), equal to (a)
     the Per Share Amount minus (b) the exercise or purchase price per Share
     specified in the Equity Derivative multiplied by the number of shares of
     Company common stock covered by such Equity Derivative.

     3.3.6  Conversion of Merger Sub Common Stock. All of the shares of common
            -------------------------------------                             
     stock of Merger Sub issued and outstanding immediately before the Effective
     Time will, by virtue of the Merger and without any action on the part of
     the holder thereof, be converted into and exchangeable for one newly issued
     share of common stock of the Surviving Corporation.

3.4  Dissenting Shares. Notwithstanding anything in this Agreement to the
     -----------------                                                    
     contrary, Shares that are issued and outstanding immediately before the
     Effective Time and that are held by stockholders who have (a) not voted
     such Shares in favor of the Merger (or consented thereto in writing), (b)
     delivered a written objection to the Merger and a demand for appraisal of
     such Shares in accordance with Section 262 of the DGCL (insofar as such
     Section is applicable to the Merger and provides for appraisal rights with
     respect to it) and (c) not failed to perfect or have not effectively
     withdrawn or lost their rights to appraisal and payment under the DGCL (the
     "Dissenting Shares"), will not be converted into the right to receive the
     Per Share Amount as provided in Section 3.3.4.  Instead, ownership of such
     Shares will entitle the holder thereof to receive the consideration
     determined pursuant to Section 262 of the DGCL; provided, however, that if
     such holder fails to perfect or effectively withdraws such holder's right
     to appraisal and payment under the DGCL, each of such Shares will thereupon
     be deemed to have been converted, at the Effective Time, into the right to
     receive the Per Share Amount, without any interest thereon, upon surrender
     of the Certificate or Certificates in the manner provided in Section 3.5.2.
     The Company will give Purchaser (d) prompt notice (and in any event within
     24 hours) of any demands (or withdrawals of demands) for appraisal received
     by the Company pursuant to the applicable provisions of the DGCL and any
     other instruments served pursuant to the DGCL and received by the Company
     and (e) the opportunity to participate in all negotiations and proceedings
     with respect to demands for appraisal under the DGCL. The Company will not,
     except with the prior consent of Purchaser (which consent will not be
     unreasonably withheld), make any payment with respect to any such demands
     for appraisal or offer to settle, or settle, any such demands.


                                       8
<PAGE>
 
3.5  Payment for Shares.
     ------------------ 

     3.5.1  Paying Agent. Before the Effective Time, Purchaser will designate a
            ------------                                                        
     United States bank or trust company to act as Paying Agent in the Merger
     (the "Paying Agent").  At or before the Effective Time, Purchaser will
     deposit, or cause Merger Sub to deposit, in trust with the Paying Agent
     immediately available funds (the "Funds") in an amount necessary to make
     the payments for Shares and Equity Derivatives required by this Agreement
     on a timely basis.

     3.5.2  Surrender of Certificates. Promptly after the Effective Time,
            -------------------------                                     
     Purchaser and the Surviving Corporation will cause the Paying Agent to mail
     and/or make available to each record holder, as of the Effective Time,
     (other than Purchaser or Merger Sub) of a certificate or certificates that
     immediately before the Effective Time represented Shares (the
     "Certificates"), a notice and letter of transmittal and instructions in
     standard form for use in effecting the surrender of the Certificates in
     exchange for the Merger Consideration.

     3.5.3  Payment of Merger Consideration. Upon surrender to the Paying Agent
            -------------------------------                                     
     of a Certificate, together with such letter of transmittal duly executed
     and completed, the holder of such Certificate will receive the Merger
     Consideration attributable to the number of Shares represented by such
     Certificate, and such Certificate will be cancelled. Until surrendered in
     accordance with the provisions of this Section 3.5, each Certificate (other
     than Certificates representing Shares owned by Dissenting Stockholders)
     will represent for all purposes only the right to receive the Merger
     Consideration.

     3.5.4  No Transfers. After the Effective Time, there will be no transfers
            ------------                                                       
     of Shares on the stock transfer books of the Surviving Corporation.  If,
     after the Effective Time, Certificates are presented to the Surviving
     Corporation, they will be cancelled and exchanged for the Merger
     Consideration as provided in Section 3.5.5.

     3.5.5  Unclaimed Merger Consideration.
            ------------------------------ 

     (a)  Transfer to Surviving Corporation. Any portion of the Merger
          ---------------------------------                           
          Consideration that remains unclaimed by the stockholders of the
          Company 180 days after the Effective Time will be transferred to the
          Surviving Corporation. Any stockholder of the Company who has not
          theretofore complied with Section 3.5.2 will thereafter look only to
          the Surviving Corporation for payment of such stockholder's claim for
          the Merger Consideration. The Paying Agent will be authorized, at the
          request of Purchaser, to invest any Funds held by it in investment
          grade money market instruments having maturities not to exceed thirty
          days as designated by Purchaser, with any interest earned thereon
          being paid to

                                       9
<PAGE>
 
          Purchaser at the earlier of (i) payment in full of the Merger
          Consideration to all stockholders and (ii) 180 days after the
          Effective Time.

     (b)  No Escheat of Remaining Funds. None of Purchaser, Merger Sub, the
          -----------------------------                                     
          Company or the Paying Agent will be liable to any Person in respect of
          any cash delivered to a public official pursuant to any applicable
          abandoned property, escheat or similar Law. If any Certificates have
          not been surrendered before seven years after the Effective Time (or
          immediately before such earlier date on which any payment pursuant to
          this Section 3.5.5 would otherwise escheat to or become the property
          of any Government Entity), the Merger Consideration in respect of such
          Certificate will, unless otherwise provided by applicable Law, become
          the property of the Surviving Corporation, free and clear of all
          claims or interest of any Person previously entitled thereto.

     3.5.6  Tax on Merger Consideration. The right of any stockholder to
            ---------------------------                                   
     receive the Merger Consideration will be subject to and reduced by the
     amount of any required Tax withholding obligation.

               4.   Representations And Warranties Of The Company
                    ---------------------------------------------

     The Company represents and warrants that, except as expressly disclosed in
the applicable corresponding section of the disclosure schedule delivered to
Purchaser concurrently herewith (the "Disclosure Schedule") or except where such
disclosure is either cross-referenced to an applicable corresponding section of
the Disclosure Schedule or the substance and applicability of such disclosure to
another section of the Disclosure Schedule or the Agreement is reasonably
evident from such disclosure and its context, the following statements are true
and correct; provided that no disclosure on the Disclosure Schedule will be
deemed to modify the representation contained in the first sentence of Section
4.2.  Unless the context otherwise requires, the term "Company" in this Section
4 refers to the Company together with its wholly owned subsidiary, JC Holdings,
Inc., a Delaware corporation.

4.1  Organization and Corporate Power. The Company: (a) is a corporation duly
     --------------------------------                                         
     organized, validly existing and in good standing under the Laws of the
     State of Delaware; (b) is qualified to do business in every jurisdiction in
     which its ownership of property or conduct of business requires it to
     qualify, except where the failure to so qualify would not reasonably be
     expected to have a Material Adverse Effect on the Company; and (c) has the
     requisite corporate power and authority and the legal right to (i) own,
     pledge, mortgage or otherwise encumber and operate its properties, (ii)
     lease the property it operates under lease, (iii) conduct its business as
     now conducted and as presently proposed to be conducted, and (iv) enter
     into this Agreement, perform its obligations hereunder and carry out the
     Transactions.  The Company's Amended and Restated Certificate of
     Incorporation (the "Certificate of Incorporation") and the Company's Bylaws
     (the "Bylaws") on

                                      10
<PAGE>
 
     file with the SEC as of the date of this Agreement are true and correct and
     no further amendments have been made to them. The minute books of the
     Company accurately reflect in all material respects all material corporate
     actions held or taken since December 31, 1998 of its stockholders and its
     Board (including committees of the Board).

4.2  Capital Stock and Related Matters.  The authorized capital stock of the
     ---------------------------------                                      
     Company consists of (a) 24,000,000 shares of common stock, of which
     12,646,296 shares are issued and outstanding, and 1,186,942 shares are
     reserved for issuance upon exercise of the Company's outstanding Equity
     Derivatives; and (b) 12,000,000 shares of Series A Convertible Preferred
     Stock, of which no shares are issued and outstanding. All of the Shares are
     duly authorized and validly issued, fully paid and nonassessable. The
     Disclosure Schedule sets forth a list of all Equity Derivatives as of the
     date of this Agreement. The Company does not have outstanding any other
     Equity Derivative or any obligation (contingent or otherwise) to repurchase
     or otherwise acquire or retire any of its capital stock. There are no
     statutory or contractual stockholders' preemptive rights with respect to
     any securities of the Company. As of the date of this Agreement, no shares
     of the Company's Common Stock or Preferred Stock are reserved for issuance,
     except for 1,186,942 shares of Common Stock reserved for issuance in
     connection with the Equity Derivatives set forth on the Disclosure
     Schedule. Since December 31, 1998, the Company has not issued any shares of
     its capital stock or any securities convertible into or exercisable for any
     shares of its capital stock, other than in connection with the Equity
     Derivatives granted before such date. In no event will the aggregate number
     of shares of the Company's Common Stock outstanding at the Effective Time
     exceed 12,646,296 shares other then through the exercise of stock options
     listed on the Disclosure Schedule. The authorized capital stock of JC
     Holdings, Inc. consists of 1,000 shares of common stock, of which ten
     shares are issued and outstanding, and no shares are reserved for issuance
     upon exercise of outstanding Equity Derivatives. The Company owns, directly
     or indirectly, all of the issued and outstanding shares of capital stock of
     JC Holdings, Inc., free and clear of any Liens, and all of such shares are
     duly authorized and validly issued and are fully paid and nonassessable. JC
     Holdings, Inc. does not have outstanding any Equity Derivative or any
     obligation (contingent or otherwise) to repurchase or otherwise acquire or
     retire any of its capital stock. There are no statutory or contractual
     stockholders' preemptive rights with respect to any securities of JC
     Holdings, Inc.

4.3  Subsidiaries; Partnerships.  The Company has no Subsidiaries, is not a
     --------------------------                                            
     partner in any partnership, and holds no stock in any other Person.

                                      11
<PAGE>
 
4.4  Authorization; No Breach.
     ------------------------ 

     4.4.1  Authority.  The Company has duly authorized by all necessary
            ---------                                                   
     corporate action (a) the execution, delivery and performance of this
     Agreement and (b) the Transactions, and no other corporate proceeding on
     its part is necessary to authorize the execution, delivery or performance
     of this Agreement by Company.  This Agreement constitutes a valid and
     binding obligation of the Company.

     4.4.2  Board Approval.  This Agreement, the Offer and the Merger have been
            --------------                                                     
     unanimously approved by the Company's Board. The Company's Board and any
     appropriate Committee has adopted resolutions: (a) determining that the
     Offer and Merger are fair to the holders of the Shares and in the best
     interests of the Company and such holders; (b) approving this Agreement,
     the Support Agreements and the Offer and Merger; (c) determining that this
     Agreement is advisable, in accordance with the DGCL; (d) directing that the
     Agreement be submitted to holders of Shares for their adoption and
     approval, to the extent required under applicable Law; (e) recommending
     acceptance of the Offer, the approval and adoption of this Agreement and
     approval of the Merger by the holders of the Shares; and (f) taking such
     action with respect to the Company's Equity Derivatives as is necessary to
     achieve the results contemplated  by Section 3.3.5.  The Company consents
     to the inclusion in the Offer Documents of the recommendation of the
     Company's Board.  Other than as contemplated herein, no other corporate
     proceeding on the part of the Company, its Board or the holders of Shares
     is necessary to approve and adopt this Agreement and to consummate the
     Transactions contemplated hereby.

     4.4.3  Financial Advisor Opinion.  Salomon Smith Barney Inc. ("SSB"), the
            -------------------------                                         
     Company's financial advisor, has rendered an opinion to the Company's Board
     (subject to the qualifications and assumptions set forth therein) to the
     effect that, as of the date of this Agreement, the Per Share Amount to be
     received in the Offer and the Merger, taken together, by the holders of the
     Shares is fair, from a financial point of view.

     4.4.4  Noncontravention.  The execution and delivery by the Company of this
            ----------------                                                    
     Agreement, and the fulfillment of and compliance with the respective terms
     hereof by the Company, and the consummation of the Transactions, do not and
     will not:  (a) conflict with or result in any breach of any provision of
     the Certificate of Incorporation or Bylaws; (b) result in a violation or
     breach of, or constitute (with or without due notice or lapse of time or
     both) a default (or give rise to any right of termination, amendment,
     cancellation or acceleration or Lien) under, any of the provisions of any
     note, bond, mortgage, indenture, lease, license, contract, agreement or
     other instrument or obligation to which the Company is a party; or (c)
     violate any Law applicable to the Company, except, in the case of clauses
     (b) or (c), for violations, breaches or defaults 

                                      12
<PAGE>
 
     that either individually or in the aggregate would not have a Material
     Adverse Effect on the Company. The consummation by the Company of the
     Transactions will not require the consent or approval of or filing with any
     Government Entity or other Third Party, except for: (i) applicable
     requirements, if any, of the Exchange Act, the Securities Act and the
     securities Laws of the various jurisdictions in which holders of Shares
     reside; (ii) the filing of the Merger Certificate and related requirements
     pursuant to the DGCL; (iii) any filings and approvals required under the
     HSR Act; and (iv) applicable requirements, if any, of the Code and state,
     local and foreign Tax Laws. In addition, the foregoing sentence is
     qualified to the extent that the failure to obtain such consents,
     approvals, authorizations or permits, or to make such filings or
     notifications, would not: (w) prevent or delay consummation of the
     Transactions in any material respect; (x) otherwise prevent the Company
     from performing its obligations under this Agreement in any material
     respect; (y) reasonably be expected to have, either individually or in the
     aggregate, a Material Adverse Effect on the Company; or (z) materially
     hinder or make materially more burdensome the consummation of the
     Transactions.

4.5  Financial Statements; SEC Filings.
     --------------------------------- 

     4.5.1  SEC Filings.  From the date the Company first became registered
            -----------                                                    
     under the Exchange Act, the Company has filed with the SEC all Annual
     Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on
     Form 8-K, proxy materials, registration statements and other filings
     required to be filed by it pursuant to the federal securities laws,
     (collectively, the "SEC Filings").  The SEC Filings did not (as of their
     respective filing dates, mailing dates or effective dates, as the case may
     be) contain any untrue statement of a material fact or omit to state a
     material fact required to be stated therein or necessary to make the
     statements made therein, in light of the circumstances under which they
     were made, not misleading.   The Company Material Contracts filed as
     exhibits to the SEC Filings are complete and correct, except where portions
     have been redacted pursuant to a request for confidentiality.

     4.5.2  Financial Statements.  The audited and unaudited consolidated
            --------------------                                         
     financial statements of the Company included in the SEC Filings and the
     unaudited consolidated financial statements of the Company for the calendar
     year period ending December 31, 1999 and as of December 31, 1999 included
     in the Disclosure Schedule were each prepared in accordance with GAAP
     applied on a consistent basis (except as stated in such financial
     statements) and fairly present in all material respects the financial
     position of the Company as of the respective dates thereof and the results
     of its operations and cash flow for the respective periods covered by such
     financial statements.  The foregoing sentence is subject, in the case of
     the unaudited financial statements, to normal year-end audit adjustments
     that, in the case of the 1999 unaudited financial statements will not
     result in a material change in the Company's financial condition or results
     of operations.

                                      13
<PAGE>
 
     4.5.3  Absence of Undisclosed Liabilities.  The Company has no liabilities
            ----------------------------------                                 
     (whether accrued, absolute, contingent, unliquidated or otherwise, whether
     due or to become due and regardless of when asserted) other than: (a)
     liabilities adequately reserved or provided for in the Balance Sheet; (b)
     liabilities entered into in the ordinary course of business that are not
     required to be accounted for in the Balance Sheet under GAAP; and (c)
     liabilities that have arisen, and obligations under agreements entered
     into, after the date of the Balance Sheet in the ordinary course of
     business.

     4.5.4  No Material Adverse Change.  Since the date of the Balance Sheet,
            --------------------------                                       
     the Company has operated its business in the ordinary course and there has
     not been: (a) any change in the business, assets, operations, condition
     (financial or otherwise), results of operations, properties, earnings,
     customer and supplier relations (including co-packers), considered as a
     whole, or employee or sales representative relations of the Company,
     considered as a whole, that would reasonably be expected to have, either
     individually or in the aggregate, a Material Adverse Effect on the Company;
     (b) any damage, destruction or loss, whether covered by insurance or not,
     that would reasonably be expected to have a Material Adverse Effect on the
     Company; (c) any declaration, setting aside or payment of any dividend
     (whether in cash, stock or property) with respect to the capital stock of
     the Company; (d) any new employment agreement calling for aggregate annual
     compensation in excess of $100,000; (e) any increase in the compensation
     payable by the Company to its directors or executive officers outside the
     ordinary course of the Company's business, except as required by contracts
     or plans set forth on the Disclosure Schedule; (f) any new severance,
     termination of employment, bonus, insurance, pension or other employee
     benefit plan, payment or arrangement made to, for or with any such
     executive officers or key employees, except for (i) salary increases,
     effective January 1, 2000, for all employees other than executive officers;
     (ii) benefit plan modifications, effective January 1, 2000, for all
     employees, excluding bonus plans; and (iii) payments required by the
     Company's 1999 Bonus Plan in the approximate amount set forth on the
     Disclosure Schedule; (g) any incurrence of any material liability or
     obligation (indirect, direct or contingent), or any new material oral or
     written agreement or other transaction, that is not in the ordinary course
     of business or that would reasonably be expected to have, either
     individually or in the aggregate, a Material Adverse Effect on the Company;
     or (h) any preparation or filing of any Tax Return inconsistent in any
     material respect with past practice or, on any such Tax Return, the taking
     of any position, the making of any election, or the adoption of any method
     that is inconsistent with positions taken, elections made or methods used
     in preparing or filing similar Tax Returns in prior periods.

4.6  Title. Except for: (a) properties and assets disposed of in the ordinary
     -----                                                                    
     course of business since the date of the Balance Sheet; (b) Liens disclosed
     on the Balance Sheet; or (c) assets used or held under license or similar

                                      14
<PAGE>
 
     arrangements with third parties, the Company has good and marketable title
     to, or a valid leasehold interest in, the properties and assets shown on
     the Balance Sheet or acquired thereafter, and all assets necessary for the
     conduct of its businesses as presently conducted, free and clear of all
     Liens, except for equipment leases that aggregate less than $25,000.

4.7  Tax Matters.  The Company has filed all Tax Returns that it is required to
     -----------                                                               
     file with any Tax Authority, and all such Tax Returns are complete and
     correct in all material respects; the Company has paid all Taxes due and
     owing by it, and has not waived any statute of limitations with respect to
     Taxes or agreed to any extension of time with respect to a Tax assessment
     or deficiency.  No Tax audits are pending or being conducted with respect
     to the Company, no information related to Tax matters has been requested by
     any Tax Authority, and no notice indicating an intent to open an audit or
     other review has been received by the Company from any Tax Authority.  The
     Company has withheld and paid all Taxes required to have been withheld and
     paid in connection with amounts paid or owing to any employee, independent
     contractor, creditor, stockholder or other third party.

4.8  Contracts and Commitments.
     ------------------------- 

     4.8.1  Company Material Contracts The Disclosure Schedule sets forth a
            --------------------------                                     
     complete and accurate list of (and, other than documents filed as exhibits
     to the SEC Filings, Purchaser has been provided complete and correct copies
     of) any of the following contracts to which the Company is a party or by
     which the Company is bound (each, a "Company Material Contract"):

     (a)  all written management, compensation, employment or other contracts
          entered into with any executive officer, director or key employee of
          the Company;

     (b)  all contracts under which the Company has any outstanding
          indebtedness, obligation or liability for borrowed money or the
          deferred purchase price of property or has the right or obligation to
          incur any such indebtedness, obligation or liability, in each case in
          an amount greater than $100,000 and in the aggregate more than
          $1,000,000;

     (c)  all bonds or agreements of guarantee or indemnification under which
          the Company acts as surety, guarantor or indemnitor with respect to
          any obligation (fixed or contingent) in an individual amount or
          potential amount greater than $100,000 or in the aggregate more than
          $1,000,000;

     (d)  all noncompete or similar agreements;

     (e)  all partnership and joint venture agreements;

                                      15
<PAGE>
 
     (f)  all agreements relating to material acquisitions or dispositions of
          any business or product line;

     (g)  all insurance policies currently in effect and covering the Company,
          its operations or personnel;

     (h)  all bonus, profit sharing, compensation, severance, termination, stock
          option, pension, retirement, deferred compensation, employment or
          other employee benefit agreements, trusts, plans, funds or other
          arrangements for the benefit or welfare of any director, officer or
          employee of the Company;

     (i)  all agreements pursuant to which the Company has agreed to pay any
          rebates;

     (j)  all private label agreements with any of the Company's customers;

     (k)  all supply agreements with any of the Company's suppliers including
          co-packers, together with any modification thereof or subsequent
          agreement related thereto; and

     (l)  all agreements, together with any modification thereof or subsequent
          agreement related thereto, pursuant to which the Company has licensed
          from, or to, a third party any product formulations, inventions, trade
          secrets, know-how, trademarks, trademark registrations, trade names,
          copyrights or other intellectual property that are material,
          individually or in the aggregate, to the Company.

          The term Company Material Contract does not include any purchase
     orders having a duration of one year or less for products, services or
     inventory issued or received in the ordinary course of business.

     4.8.2  No Default.  The Company is not in default under the terms of any
            ----------                                                       
     Company Material Contract in a manner that permits the other party to
     adversely alter or terminate any rights of the Company or to collect
     damages, that would either individually or in the aggregate, have a
     Material Adverse Effect on the Company.  To the Knowledge of the Company,
     (a) no other party thereto is in default in any material respect under the
     terms of any Company Material Contract and (b) each Company Material
     Contract is valid, binding and enforceable in accordance with its terms.
     The Company has not assigned any of its rights or obligations under any
     Company Material Contract, nor received any notice of termination with
     respect to any Company Material Contract.

4.9  Trademarks, Patents.  The Company owns all material product formulations,
     -------------------                                                      
     inventions, trade secrets, know-how, trademarks, trademark registrations,
     service marks, service mark registrations, trade names, copyrights and
     other 

                                      16
<PAGE>
 
     intellectual property necessary for the conduct of its business, including
     any of the foregoing described in its Annual Report on Form 10-K for the
     year ended December 31, 1998, as supplemented in the Disclosure Schedule.
     The Company has not received any notice of, and has no Knowledge of, any
     infringement of or conflict with the Company's rights by third parties with
     respect to any product formulations, inventions, trade secrets, know-how,
     trademarks, service marks, trade names or copyrights or other intellectual
     property. The Company has not received any notice of, and has no Knowledge
     of, any infringement of or conflict with rights of third parties with
     respect to any product formulations, inventions, trade secrets, know-how,
     trademarks, service marks, trade names or copyrights or other intellectual
     property that, either individually or in the aggregate, if the subject of
     an unfavorable decision, ruling or finding, would be material to the
     business of the Company.

4.10 Litigation, Etc.  There are no Actions pending or, to the Company's
     ----------------                                                   
     Knowledge, threatened against the Company with respect to the Company's
     business that if adversely determined, would reasonably be expected to
     have, either individually or in the aggregate, a Material Adverse Effect on
     the Company.  The Company is not subject to any judgment, order or decree
     of any Government Entity that in any of such cases would reasonably be
     expected to have, either individually or in the aggregate, a Material
     Adverse Effect on the Company.

4.11 Insurance Coverage.  The Company has in full force and effect the insurance
     ------------------                                                         
     policies listed in the Disclosure Schedule.  Such policies will not
     terminate or otherwise materially be affected solely as a result of
     consummation of the Transactions.

4.12 Labor Relations.  There is no pending or, to the Company's Knowledge,
     ---------------                                                      
     threatened strike, slowdown, work stoppage, lockout or other collective
     labor action affecting the Company or efforts to unionize the Company's
     employees.

4.13 Compliance with Laws.
     -------------------- 

     4.13.1 General.  The Company has not violated any Laws, which violation
            -------                                                         
     has had or would reasonably be expected to have, either individually or in
     the aggregate, a Material Adverse Effect on the Company, and the Company
     has no Knowledge of any such violation.

     4.13.2 Environmental and Safety Matters.  Neither the Company nor, to
            --------------------------------                              
     Company's Knowledge, any Third Party, has disposed of, released or caused
     any contamination by any Hazardous Materials on or about any properties at
     any time owned, leased or occupied by the Company that in any of such cases
     would reasonably be expected to have, either individually or in the
     aggregate, a Material Adverse Effect on the Company.  To the Company's
     Knowledge, it 

                                      17
<PAGE>
 
     has not disposed of any materials at any site that could be expected to
     require remediation or that is being investigated or remediated for
     contamination or possible contamination of the environment. To the
     Company's Knowledge, it has conducted its business in compliance with all
     applicable Environmental and Safety Requirements. Company has no Knowledge
     of any notice of any investigation, claim or proceeding against Company
     relating to any Environmental and Safety Requirements or to Hazardous
     Materials and, to the Company's Knowledge, the Company has not taken any
     action that would reasonably be expected to involve Company in any
     environmental litigation, proceeding, investigation or claim or impose any
     environmental liability upon Company.

     4.13.3 Governmental Authorizations and Regulations.  The Company holds all
            -------------------------------------------                        
     governmental licenses, permits and other authorizations necessary for its
     business, except where the failure to hold the same would not reasonably be
     expected to have, either individually or in the aggregate, a Material
     Adverse Effect on the Company.  Such governmental licenses, permits and
     other authorizations are valid and sufficient in all material respects for
     all business presently carried on by the Company, and, to the Company's
     Knowledge, there is no threatened suspension, cancellation or invalidation
     of any such license, permit or other authorization, that, if suspended,
     cancelled or invalidated, would reasonably be expected, either individually
     or in the aggregate, to have a Material Adverse Effect on the Company.

4.14 Affiliated Transactions.  To the Company's Knowledge, and except as
     -----------------------                                            
     disclosed in the SEC Filings, no Affiliate of the Company or any director,
     officer or key employee of the Company, or any individual related by blood
     or marriage to any such Person, or any entity in which, to the Company's
     Knowledge, any such Person, directly or indirectly, owns any material
     beneficial interest, is a party to any material contract, transaction or
     proposed transaction with the Company or has any material interest in any
     property necessary for the Company's operations.

4.15 Brokers.  The Company has not employed any broker or finder or incurred any
     -------                                                                    
     liability for any brokerage fees, commissions, or finder's fees in
     connection with the Transactions, except that SSB has been employed as
     financial advisor to the Company.

4.16 ERISA; Employee Benefits.
     ------------------------ 

     (a)  Type of Employee Benefit Plans.  Except as set forth on the Disclosure
          ------------------------------                                        
          Schedule, the Company neither maintains, contributes to nor has any
          liability or potential liability with respect to (i) any employee
          benefit plan (as defined in Section 3(3) of ERISA), or (ii) any other
          plan, program, policy, practice, arrangement or contract providing
          benefits or payments to current or former employees (or to their
          beneficiaries or dependents) of 

                                      18
<PAGE>
 
          the Company, including any bonus plan, plan for deferred compensation,
          nonqualified retirement plan, equity or stock-based incentive plan,
          severance plan, employee health or other welfare benefit plan or other
          arrangement. For purposes of this Section 4.16(a), the "Company" will
          be deemed to include any entity required to be aggregated in a
          controlled group or affiliated service group with the Company for
          purposes of ERISA or the Code (including under Section 414(b), (c),
          (m) or (o) of the Code or Section 4001 of ERISA), at any relevant
          time. For purposes of this Agreement, each such item listed on the
          Disclosure Schedule is a "Benefit Plan".

     (b)  Qualified Plans.  Each Benefit Plan that is intended to be qualified
          ---------------                                                     
          within the meaning of Section 401(a) of the Code (i) has received a
          determination from the Internal Revenue Service (the "IRS") that such
          Benefit Plan is qualified under Section 401(a) of the Code, and, to
          the Knowledge of the Company, nothing has occurred since the date of
          such determination that could adversely affect the qualification of
          such Benefit Plan, or (ii) is within the remedial amendment period for
          requesting such determination letter.

     (c)  No Liability, etc.  The Company has no liability or potential
          ------------------                                           
          liability with respect to (i) any "employee pension benefit plan" (as
          such term is defined in Section 3(2) of ERISA) that is subject to
          Section 302 of ERISA and Section 412 of the Code or (ii) any Multi-
          Employer Plan.  The Company has complied in all material respects with
          the health care continuation requirements of Part 6 of Subtitle B of
          Title I of ERISA and Section 4980B of the Code ("COBRA"); and the
          Company has no obligation under any Benefit Plan or otherwise to
          provide post employment health or life insurance benefits to current
          or former employees of the Company or to any other person, except as
          specifically required by COBRA.  No Benefit Plan provides severance
          benefits to any current or former employees.

     (d)  Change in Control Payments.  None of the Benefit Plans obligates the
          --------------------------                                           
          Company to pay any separation, severance, termination or similar
          benefit, or accelerate any option or vesting schedule, solely as a
          result of a change of control or ownership within the meaning of any
          Benefit Plan or Section 280G of the Code.  All change-in-control
          payments are listed on the Disclosure Schedule.

     (e)  Compliance With Laws.  Each Benefit Plan and any related trust,
          --------------------                                           
          insurance contract or fund has been maintained, funded and
          administered in compliance in all material respects with its
          respective terms and with all applicable Laws including ERISA and the
          Code.  There are no pending or, to the Knowledge of the Company,
          threatened actions, suits, investigations or claims with respect to
          any Benefit Plan.  

                                      19
<PAGE>
 
          No employee of the Company is a "leased employee" as defined in
          Section 414(n) of the Code.

     (f)  Payments Made.  With respect to each Benefit Plan, all required or
          -------------                                                     
          recommended (in accordance with historical practices) payments,
          premiums, contributions, reimbursements or accruals for all prior
          periods (or partial periods) have been made or properly accrued.  None
          of the Benefit Plans has any unfunded liabilities which have not been
          property accrued.

     (g)  Disability; Leaves of Absence.  No current or former employee of the
          -----------------------------                                       
          Company (i) is eligible for long-term disability or short-term
          disability benefits, (ii) is on an approved leave of absence or (iii)
          is receiving or has filed a claim for workers' compensation benefits.
          The Disclosure Schedule includes all material claims for worker's
          compensation benefits.

4.17 Required Vote of Company Stockholders  The affirmative vote of the holders
     -------------------------------------                                     
     of a majority of the outstanding shares of the Company's Common stock is
     required to adopt this Agreement.  No other vote of the stockholders of the
     Company is required by law, the Certificate of Incorporation or By-Laws or
     otherwise in order for the Company to consummate the Merger and the
     Transactions.

4.18 State Takeover Laws.  The Company's Board has, to the extent such statute
     -------------------                                                      
     is applicable, taken all action (including appropriate approvals of the
     Company's Board) necessary to exempt the Purchaser and Merger Sub and their
     respective affiliates, the Merger, this Agreement, the Transactions, and
     the Support Agreements from Section 203 of the DGCL.  To the Knowledge of
     the Company, no other state takeover statutes are applicable to the Merger,
     this Agreement, or the Transactions.

               5.   Representations And Warranties Of Purchaser
                    -------------------------------------------

     Purchaser represents and warrants to the Company as follows:

5.1  Organization.  Purchaser is a corporation duly organized, validly existing,
     ------------                                                               
     and in good standing under the Laws of the State of Delaware.  Merger Sub
     is a corporation duly organized, validly existing, and in good standing
     under the Laws of the State of Delaware.

5.2  Authority.  Each of Purchaser and Merger Sub has the requisite corporate
     ---------                                                               
     power and authority to enter into this Agreement and to perform its
     obligations hereunder.  The execution, delivery and performance by
     Purchaser and Merger Sub of this Agreement and the Transactions have been
     duly authorized by all necessary corporate action and no other corporate
     proceedings on either of their part are necessary to authorize the
     execution, 

                                      20
<PAGE>
 
     delivery or performance of this Agreement by Purchaser or Merger Sub. This
     Agreement constitutes the valid and binding agreement of Purchaser.

5.3  Effect of Agreement.  The execution, delivery and performance of this
     -------------------                                                  
     Agreement and the consummation of the Transactions, including the making of
     the Offer by Purchaser and Merger Sub, will not constitute a breach or
     violation of or a default under (a) the charter documents or the bylaws of
     Purchaser or Merger Sub; (b) any applicable Law; (c) any judgment, decree,
     order, governmental permit or license binding on Purchaser or Merger Sub;
     or (d) any indenture, agreement or instrument to which Purchaser or Merger
     Sub is subject, other than, in the case of (a) through (d) above, a breach,
     violation or default that would not reasonably be expected to prevent,
     materially hinder or make materially more burdensome the consummation by
     Purchaser or Merger Sub of the Transactions.  The consummation by Purchaser
     and Merger Sub of the Transactions will not require the consent or approval
     of or filing with any Government Entity or other Third Party, except for
     (i) applicable requirements, if any, of the Exchange Act, the Securities
     Act and the securities Laws of the various jurisdictions in which holders
     of Shares reside, (ii) the filing of the Merger Certificate and related
     requirements pursuant to the DGCL, (iii) any filings and approvals required
     under the HSR Act, and (iv) applicable requirements, if any, of the Code
     and state, local and foreign Tax Laws.  In addition, the foregoing sentence
     is qualified to the extent that the failure to obtain such consents,
     approvals, authorizations or permits, or to make such filings or
     notifications, would not (w) prevent or delay consummation of the
     Transactions in any material respect, (x) otherwise prevent Purchaser from
     performing its obligations under this Agreement in any material respect,
     (y) reasonably be expected to have, either individually or in the
     aggregate, a Material Adverse Effect on Purchaser, or (z) the failure to
     obtain such consent or approval or make such filing would prevent,
     materially hinder or make materially more burdensome the consummation of
     the Transactions.

5.4  Financing.  Purchaser has adequate liquid resources to pay the Merger
     ---------                                                            
     Consideration and the amounts necessary to cancel the Equity Derivatives as
     contemplated by this Agreement without recourse to Third Party financing
     (other than existing definitive financial arrangements that are not
     conditional upon due diligence by such Third Parties with respect to the
     Company).

                                6.   Covenants
                                     ---------

6.1  Conduct of Business of the Company.  During the period from the date of
     ----------------------------------                                     
     this Agreement to the Effective Time, except as specifically contemplated
     by this Agreement or as described on the Disclosure Schedule, or as
     otherwise approved by Purchaser, the Company will at all times (a) conduct
     its business in a manner such that at the Effective Time, the closing
     conditions in Section 8 will be met, including the continued truth and
     accuracy of the 

                                      21
<PAGE>
 
     representations and warranties set forth herein, and (b) comply at all 
     times with the following covenants.

     6.1.1  Ordinary Course; Preserve Relationships. The Company will conduct
            ---------------------------------------                           
     its business only in the usual and ordinary course and in compliance with
     this Agreement, and use commercially reasonable efforts to: (a) maintain,
     preserve and renew all customer and supplier (including co-packer)
     relationships, material contracts, licenses, authorizations and permits
     necessary to the conduct of its business; (b) keep available the services
     of key employees; (c) preserve the goodwill of those having business
     relationships with it; and (d) pay and otherwise satisfy its obligations
     within the time periods required by the Company's contractual obligations.

     6.1.2  Insurance. The Company will continue the Insurance Policies in
            ---------                                                      
     full force.

     6.1.3  Taxes and Liens. The Company will pay and discharge when payable
            ---------------                                                  
     all (a) Taxes imposed upon its properties or upon the income or profits
     therefrom (in each case before the same becomes delinquent and before
     penalties accrue thereon) and (b) material claims for labor, materials or
     supplies that if unpaid might by Law become a Lien upon any of its
     property, unless and to the extent that the same are being contested in
     good faith and by appropriate proceedings and adequate reserves (as
     determined in accordance with GAAP) have been established on its books with
     respect thereto.  The Company will not and will not agree to commit or make
     any material Tax election or take any position on any Tax Return filed on
     or after the date of this Agreement or adopt any method therefore that is
     inconsistent with elections made, positions taken or methods used in
     preparing or filing similar Tax Returns in prior periods in each case
     without the prior consent of Purchaser, such consent not to be unreasonably
     withheld.

     6.1.4  Contracts and Laws. The Company will (a) comply with all other
            ------------------                                             
     obligations that it presently has and all other obligations that it incurs
     pursuant to any Company Material Contract, as such obligations become due,
     unless and to the extent that the same are being contested in good faith
     and by appropriate proceedings and adequate reserves (as determined in
     accordance with GAAP) have been established on its books with respect
     thereto and (b) comply in all material respects with all applicable Laws.

     6.1.5  Acquisition; Consolidation; Reorganization; Sale of Assets. The
            ----------------------------------------------------------      
     Company will not and will not agree or commit to:  (a) merge or consolidate
     with any Person or acquire, directly or indirectly through Subsidiaries,
     assets (other than in the ordinary course of business); (b) liquidate,
     dissolve or effect a reorganization in any form of transaction; or (c)
     sell, lease, transfer or otherwise dispose of any of its properties or
     assets, except in the ordinary

                                      22
<PAGE>
 
     course of business consistent with past practice or, in the case of events
     described under clauses (a), (b) or (c) above, as permitted under Section
     6.6.

     6.1.6   Limitations on Indebtedness; Investments; Contracts; etc. The
             --------------------------------------------------------     
     Company will not: (a) incur any indebtedness for borrowed money or issue
     any debt securities or assume, guarantee or endorse or otherwise as an
     accommodation become responsible for, the obligations of any other Person,
     other than under the Company's existing credit line listed in the
     Disclosure Schedule; (b) make any loans, advances, or capital contributions
     to, or investments in any other Person (other than advances to employees,
     and the maintenance of its cash reserves, in the ordinary course of
     business consistent with past practice); (c) enter into any contract that
     would be a Company Material Contract other than in the ordinary course of
     business consistent with past practice; (d) make any capital expenditures
     or purchases of fixed assets that are not currently budgeted and that in
     the aggregate exceeds $250,000; (e) terminate or amend in any material
     respect any Company Material Contract other than as required in the
     Company's ordinary course of business; or (f) enter into or amend any
     contract, agreement, commitment or arrangement to effect any of the matters
     prohibited hereunder.

     6.1.7   Amendment to the Company's Certificate of Incorporation and Bylaws.
             ------------------------------------------------------------------
     The Company will not amend its Certificate of Incorporation or Bylaws in
     any manner.

     6.1.8   Equity Issuances. Except as expressly contemplated by this
             ----------------                                           
     Agreement, the Company will not (a) authorize, issue or enter into any
     contract providing for the issuance (contingent or otherwise) of, any
     capital stock or other Equity Derivatives; (b) enter into any contract with
     respect to the purchase or voting of shares of its capital stock or Equity
     Derivatives; (c) adjust, split, combine, reclassify or amend any material
     term of its Shares; or (d) make any other changes in its capital structure.

     6.1.9   Dividends. The Company will not declare, set aside, pay or make any
             ---------                  
     dividend or other distribution or payment (whether in cash, stock or
     property) with respect to, or purchase or redeem, any capital stock or
     Equity Derivatives.

     6.1.10  Accounting Policies. The Company will not take, agree or commit to
             -------------------                                                
     take or fail to take any action with respect to accounting policies or
     procedures that are inconsistent with past practice (other than in the
     ordinary course of business or as required by changes in GAAP.

     6.1.11  Litigation. The Company will not, without the consent of Purchaser
             ----------                                                         
     settle or compromise, or agree or commit to settle or compromise, any suit
     or claim or threatened suit or claim (including any claim of the type
     referred to in Section 3.4) for an amount that individually or when
     aggregated with all

                                      23
<PAGE>
 
     settlements occurring during the term of this Agreement would exceed $1
     million.

     6.1.12  Other Actions. The Company will not take, agree or commit to take
             -------------                                                     
     or fail to take any action that would result in any of the representations
     and warranties of the Company contained herein being untrue or any of the
     Company's covenants to be breached (a) as of the date of such action or
     inaction or (b) as of the Effective Time.

6.2  Access and Information.
     ---------------------- 

     6.2.1   Company Records. Subject to applicable Laws and fiduciary and
             ---------------                                               
     privacy obligations, the Company will permit Purchaser, Merger Sub and
     their respective representatives to have reasonable access during normal
     business hours, upon reasonable notice, to all of the Company's properties,
     books, records, Tax Returns, and all other information with respect to the
     Company's business as Purchaser may from time to time reasonably request,
     and to discuss the Company's business with the Company's directors,
     officers, employees, accountants, counsel, suppliers (including co-
     packers), customers, and creditors, as Purchaser reasonably considers
     necessary or appropriate in connection with the Transactions.  Any such
     investigation will be conducted in such manner as not to interfere
     unreasonably with the operation of the business of the Company.  No
     investigation pursuant to this Section 6.2.1 or otherwise will affect or be
     deemed to modify any representations or warranties made in this Agreement
     or the conditions to the obligations of the parties to consummate the
     Merger.

     6.2.2  Confidential Information. Notwithstanding any provision in this
            ------------------------                                        
     Agreement to the contrary, all Confidential Information will be treated by
     each of Purchaser, Merger Sub and the Company as set forth in the
     Confidentiality Agreement, which will remain in full force and effect.

6.3  Certain Filings, Consents and Arrangements.
     ------------------------------------------ 

     6.3.1  Consents. Purchaser, Merger Sub and the Company will use their
            --------                                                       
     commercially reasonable efforts to obtain any necessary consents, permits,
     authorizations, approvals and waivers to permit the consummation of the
     Transactions.

     6.3.2  Filings. Purchaser, Merger Sub and the Company will cooperate with
            -------                                                            
     one another (a) in promptly determining whether any filings are required to
     be made or consents, approvals, permits or authorizations are required to
     be obtained under any Law from other parties in connection with the
     consummation of the Transactions and (b) in promptly making any such
     filings, furnishing information required in connection therewith and
     seeking timely to obtain any such consents, permits, authorizations,
     approvals or waivers.

                                      24
<PAGE>
 
6.4  Hart-Scott-Rodino. Each party will as promptly as practicable and 
     -----------------                                                        
     in any event within five business days from the date of this Agreement make
     all filings necessary under the HSR Act to obtain any required regulatory
     approvals of the Transactions. Each party will use its commercially
     reasonable efforts to resolve such objections, if any, as the Anti-Trust
     Division of the Department of Justice or the Federal Trade Commission
     assert with respect to the Transactions. Notwithstanding any other
     provision of this Agreement, in connection with seeking any approval of a
     Governmental Entity relating to this Agreement or the consummation of the
     Transactions, without the other party's prior written consent, neither
     party will, and neither party will be required to, commit to any
     divestiture transaction, agree to sell or hold separate, before or after
     the Effective Time, any of its businesses, product lines, properties or
     assets, in any such case, if such divestiture or such restrictions in the
     operation of such businesses, product lines, properties or assets, would,
     individually or in the aggregate, be reasonably expected to affect any
     material portion of the Company's business or assets after giving effect to
     the Merger or give rise to any of the effects described in Section 4(b) of
     Exhibit B.

6.5  Press Releases. Each of the parties agrees that it will not, nor will any
     --------------                                                            
     of its respective Affiliates, issue or cause the publication of any press
     release or other public announcement with respect to the Offer, the Merger,
     this Agreement or the Transactions without the prior approval of the other
     party, except such disclosure as may be required by Law or by any listing
     agreement with NASDAQ or the New York Stock Exchange.  If any such
     disclosure is so required, such disclosure will not be made without a good
     faith effort to confer with the other parties to this Agreement in advance
     of, and with respect to the substance of, such disclosure.

6.6  Non-Solicitation. The Company will not, directly or indirectly, through
     ----------------                                                        
     any subsidiary, officer, director, employee, financial advisor,
     representative or agent

     (a)  solicit, initiate, or encourage any Acquisition Proposal;

     (b)  except as permitted by clause (c) below, engage in negotiations or
          substantive discussions with any Third Party concerning, provide any
          non-public information to any person or entity relating to, or take
          any other action to facilitate inquiries or the making or any proposal
          that constitutes, an Acquisition Proposal; or

     (c)  enter into any agreement with respect to any Acquisition Proposal;
          provided, however, that nothing contained in this Section 6.6 will
          -----------------                                                 
          prevent the Company or the Company's Board from furnishing, at any
          time before the closing of the Offer, non-public information to, or
          entering into discussions or negotiations with, any Third Party in
          connection with an 

                                      25
<PAGE>
 
          unsolicited bona fide written proposal for an Acquisition Proposal by
          such Third Party, if and only to the extent that the Company Board
          determines after consultation with counsel that doing so is required
          by its fiduciary duties to its stockholders, and

          (i) such Third Party has made a written proposal to the Company's
          Board to consummate an Acquisition Proposal, which proposal identifies
          a price or range of values to be paid for the outstanding securities
          or substantially all of the assets of the Company,

          (ii) the Company's Board determines in good faith, after consultation
          with its advisors (including SSB), that such Acquisition Proposal is
          reasonably capable of being completed on substantially the terms
          proposed, and would, if consummated, result in a transaction that
          would provide greater value to the holders of the Shares than the
          transaction contemplated by this Agreement (and any revised proposal
          made by Purchaser, if any) (a "Superior Proposal"), and

          (iii) before furnishing such non-public information to, or entering
          into discussions or negotiations with, such person or entity, the
          Company's Board receives from such Person an executed confidentiality
          and standstill agreement with material terms in the aggregate no less
          favorable to such person than those contained in the Confidentiality
          Agreement.

     6.6.1  Notice of Acquisition Proposal. The Company will notify Purchaser
            ------------------------------                                    
     promptly, and in any event within twenty-four hours, after receipt by the
     Company, or to the Company's Knowledge, the receipt by any of its advisors,
     of any Acquisition Proposal or any request for non-public information in
     connection with an Acquisition Proposal or for access to the properties,
     books or records of the Company by any Person that informs such party that
     it is considering making or has made an Acquisition Proposal.  The Company
     will keep Purchaser informed on a current basis of the status of any such
     Acquisition Proposal or request for non-public information.

     6.6.2  Board Approval.
            -------------- 

     (a)  Company Prohibitions. Except as permitted by clause (b) below,
          --------------------                                           
          neither the Company's Board nor any committee thereof will: (a)
          withdraw or modify, or propose to withdraw or modify, in a manner
          adverse to Purchaser, the approval or recommendation by the Company's
          Board or any such committee of this Agreement or the Merger; (b)
          approve or cause the Company to enter into an Acquisition Agreement;
          or (c) approve or recommend, or propose to publicly approve or
          recommend, any Acquisition Proposal.

                                      26
<PAGE>
 
     (b)  Exception for Superior Proposal. Notwithstanding anything to the
          -------------------------------                                 
          contrary appearing in this Agreement, if the Company has received a
          Superior Proposal, the Company's Board may, to the extent that the
          Company's Board determines, after consultation with counsel, that
          doing so is required by its fiduciary duties to its stockholders,
          before the closing of the Offer terminate this Agreement pursuant to
          Section 9.2.4, but only at a time that is more than five days
          following receipt by Purchaser of written notice advising Purchaser
          that the Company's Board is prepared to accept such Superior Proposal,
          specifying the material terms and conditions of such Superior
          Proposal, and identifying the Third Party making such Superior
          Proposal.

     6.6.3  Board Recommendation. Nothing contained in this Section 6 will
            --------------------                                           
     prohibit the Company from taking and disclosing to its stockholders a
     position contemplated by Rule 14e-2(a) promulgated under the Securities
     Exchange Act or from making any disclosure to the Company's stockholders if
     such disclosure is required by the Company's Board's fiduciary duties to
     its stockholders, as concluded by the Company's Board in good faith after
     consultation with its advisors.

     6.6.4  Other Confidential Agreements. During the period from the date of
            -----------------------------                                     
     this Agreement through the Effective Time, the Company shall not terminate,
     amend, modify or waive any provision of any confidentiality, standstill or
     similar agreement to which it or any of its Subsidiaries is a party and
     which relates to any transaction that could constitute an Acquisition
     Proposal or that has as a counterparty any Person making an Acquisition
     Proposal.

6.7  Notice of Claims. The Company shall promptly notify Purchaser of any
     ----------------                                                     
     actions, suits, claims, investigations or proceedings commenced or, to the
     Knowledge of the Company, threatened against, relating to or involving or
     otherwise affecting the Company which, if pending on the date of this
     Agreement, would have been required to have been disclosed pursuant to
     Section 4.10 or which relate to the consummation of the Transactions.  In
     addition, the Company shall promptly notify Purchaser of (a) (i) it
     becoming aware of any fact or event which would be reasonably likely to
     demonstrate that any of its representations or warranties contained in this
     Agreement was or is untrue or inaccurate in any material respect as of the
     date of this Agreement or (ii) the occurrence of non-occurrence of any fact
     or event which would be reasonably likely to cause any material covenant,
     condition or agreement of the Company under this Agreement not to be
     complied with or satisfied in all material respects and (b) the Company's
     failure to comply with or satisfy any covenant, condition or agreement to
     be complied with or satisfied by it hereunder in any material respect;
     provided, however, that no such notification shall affect the
     representations or warranties of any party or the conditions to the
     obligations of any party hereunder.

                                      27
<PAGE>
 
6.8  Additional Agreements. Each party will take, or cause to be taken, all
     ---------------------                                                  
     actions and promptly to do, or cause to be done, all things reasonably
     necessary, proper or advisable to consummate the Transactions.

                            7. Purchaser Covenants
                               -------------------

7.1  Indemnification and Insurance.
     ----------------------------- 

     7.1.1  Indemnification. From and after the Effective Time, Purchaser will
            ---------------                                                    
     cause the Surviving Corporation to indemnify, defend and hold harmless, to
     the fullest extent that the Company would be required under its presently
     existing Certificate of Incorporation, presently existing bylaws and any
     applicable Laws, each Person who is now or was before the date hereof an
     officer or director of the Company (individually, an "Indemnified Party"
     and collectively, the "Indemnified Parties"), against all losses, claims,
     damages, liabilities, costs or expenses (including attorneys' fees),
     judgments, fines, penalties and amounts paid in settlement in connection
     with any Action arising out of or pertaining to acts or omissions, or
     alleged acts or omissions, by them in their capacities as such occurring at
     or before the Effective Time. Any Indemnified Party wishing to claim
     indemnification will promptly notify the Surviving Corporation thereof
     (provided that failure to so notify the Surviving Corporation will not
     affect the obligations of the Surviving Corporation except to the extent
     that the Surviving Corporation is materially prejudiced as a result of such
     failure). With respect to any Action for which relief under this Section
     7.1.1 is requested, the Surviving Corporation will be entitled to
     participate therein at its own expense and, except as otherwise provided
     below, to the extent that it may wish, the Surviving Corporation may assume
     the defense thereof, with counsel reasonably satisfactory to the
     Indemnified Party. After notice from the Surviving Corporation to the
     Indemnified Party of its election to assume the defense of an Action, the
     Surviving Corporation will not, during the period that such defense is
     being actively maintained, be liable to the Indemnified Party for any legal
     or other expenses subsequently incurred by the Indemnified Party in
     connection with the defense thereof, other than as provided below. The
     Surviving Corporation will not settle any Actions without the consent of
     the Indemnified Party where such settlement includes an admission of civil,
     criminal or administrative liability, or censure or sanction on behalf of
     an Indemnified Party or requires any payment to be made by the Indemnified
     Party. The Indemnified Party will have the right to employ counsel in any
     Action, but the fees and expenses of such counsel incurred after notice
     from the Surviving Corporation of its assumption of the defense thereof
     will be at the expense of the Indemnified Party unless (a) the employment
     of counsel by the Indemnified Party has been authorized by the Surviving
     Corporation in writing; (b) the Indemnified Party has reasonably concluded
     upon the advice of counsel that there may be a conflict of interest between
     the Indemnified Party and the Surviving Corporation in the conduct of the
     defense of an Action; or (c) the Surviving Corporation has not in fact
     employed counsel to assume

                                      28
<PAGE>
 
     the defense of an Action. In each of the foregoing cases the reasonable
     fees and expenses of counsel selected by the Indemnified Party will be at
     the expense of the Surviving Corporation. Notwithstanding the foregoing,
     the Surviving Corporation will not be liable for any settlement effected
     without its written consent, which will not be unreasonably withheld,
     conditioned or delayed, and the Surviving Corporation will not be obligated
     pursuant to this Section 7.1.1 to pay the fees and disbursements of more
     than one counsel (in addition to any local counsel) for all Indemnified
     Parties in any single Action, except to the extent two or more of such
     Indemnified Parties have conflicting interests in the outcome of such
     action.

     7.1.2  Insurance. For a period of six years after the Effective Time, the
            ---------                                                          
     Surviving Corporation will maintain officers' and directors' liability
     insurance covering the Indemnified Parties who are currently covered by the
     Company's existing officers' and directors' liability insurance policies on
     terms substantially no less advantageous to the Indemnified Parties than
     such existing insurance. The Surviving Corporation will not, however, be
     required, in order to maintain or procure such coverage, to pay premiums on
     an annualized basis in excess of 200% of the current annual premium paid by
     the Company for its existing coverage (the "Cap"). If equivalent coverage
     cannot be obtained, or can be obtained only by paying an annual premium in
     excess of the Cap, the Surviving Corporation will only be required to
     obtain as much coverage as can be obtained by paying premiums on an
     annualized basis equal to the Cap.

     7.1.3  Survival. The provisions of this Section 7.1 will survive the
            --------                                                      
     consummation of the Merger and expressly are intended to benefit each of
     the Indemnified Parties. They are in addition to, and not in replacement or
     waiver of, any other rights or remedies any Indemnified Person may have
     under Law, contract, or otherwise.

7.2  Employee Compensation Arrangements.
     ---------------------------------- 

     7.2.1  Purchaser Will Honor. Purchaser and Merger Sub will honor all
            --------------------                                          
     legally imposed obligations relating to employment matters. Purchaser and
     Merger Sub intend to cause the Surviving Corporation to provide benefits to
     employees of the Surviving Corporation that are no less favorable in the
     aggregate to such employees than those in effect on the date hereof and
     listed on the Disclosure Schedule (other than the stock based compensation
     plans). Nothing herein will obligate Purchaser to provide such employees
     with any stock based compensation (including stock options or stock
     appreciation rights) after the Effective Time. The foregoing will not limit
     or restrict the right of the Surviving Corporation to terminate the
     employment of such employees or subsequently to modify the benefits or
     other terms of employment of such employees, to the extent permitted by
     applicable Law.

                                      29
<PAGE>
 
     7.2.2  Audit of 1999 Plan. Purchaser will engage Arthur Andersen, the
            ------------------                                             
     Company's independent accountants, to conduct an audit of the Company's
     financial statements (in accordance with GAAP) for the fiscal year ending
     December 31, 1999 for purposes of calculating payments owing under the 1999
     Bonus Plan, as in effect and disclosed on the Disclosure Schedule (the
     "Plan"). Purchaser will pay the Company's employees 1999 annual bonuses as
     soon as possible after such accountants deliver their audit opinion
     regarding the Company's 1999 financial statements based upon such financial
     statements.

     7.2.3  Years of Credit. All service credited to each employee by the
            ---------------                                               
     Company through the Effective Time will be recognized by Purchaser for
     purposes of eligibility and vesting (but not for level or accrual of
     benefits) under any employee benefit plan provided by the Surviving
     Corporation or Purchaser for the benefit of employees in which such
     employees of the Company participate.

     7.2.4  Cooperation. The Company and Purchaser will cooperate in good faith
            -----------                                                         
     in (a) communicating with Company employees with regard to the Merger and
     any personnel or employee benefits matters related thereto and (b)
     facilitating any necessary transitions in connection with the Merger with
     respect to Company benefit plans, payroll administration, or similar
     matters.

                                 8. Conditions
                                    ----------

8.1  Conditions to the Obligations of Purchaser, Merger Sub and the Company.
     ----------------------------------------------------------------------  
     The obligations of Purchaser, Merger Sub and the Company to consummate the
     Merger are subject to the satisfaction, at or before the Effective Time, of
     each of the following conditions:

     8.1.1  Stockholder Approval. The stockholders of the Company must have
            --------------------                                            
     duly adopted this Agreement and approved the Merger, if required by
     applicable Law.

     8.1.2  No Injunction. The consummation of the Merger must not have been
            -------------                                                    
     precluded by any order or injunction of a court of competent jurisdiction,
     and there must not have been any Law enacted, promulgated or deemed
     applicable to the Merger by any Government Entity, that makes consummation
     of the Merger illegal.

8.2  Conditions to the Obligations of Purchaser and Merger Sub. The obligations
     ---------------------------------------------------------                  
     of Purchaser and Merger Sub to consummate the Merger are subject to the
     satisfaction, at or before the Effective Time, of the following additional
     conditions:

                                      30
<PAGE>
 
     8.2.1  Performance by the Company. The Company must have performed  in all
            --------------------------                                          
     material respects the covenants and agreements set forth herein to be
     performed by it at or before the Effective Time.

     8.2.2  Representations and Warranties. The representations and warranties
            ------------------------------                                     
     of the Company in this Agreement that are qualified as to materiality must
     be true and correct and representations and warranties that are no so
     qualified, taken together, must be true and correct in all material
     respects, in each case, as though made on the Effective Date (except for
     such representations and warranties made as of a specific date, which must
     be true and correct as of such date) with the same force and effect as
     though made on and as of such date.

     8.2.3  Material Adverse Change. There must not have occurred after the
            -----------------------                                         
     completion of the Offer any material adverse change in the condition
     (financial or otherwise), results of operations, business, prospects or
     contractual rights of the Company, except for such changes that are caused
     by the Company's compliance with the terms of this Agreement and the Offer
     or that are contemplated hereby.

     8.2.4  No Injunction, Etc. No Action shall have been commenced after
            -------------------                                           
     completion of the Offer that (a) in the opinion of Purchaser's counsel is
     more likely than not to be successful, and (b) either (i) seeks an
     injunction, a restraining order or any other order seeking to prohibit,
     restrain, invalidate or set aside consummation of the Merger or (ii) if
     successful, would reasonably be expected to have, either individually or in
     the aggregate,  a Material Adverse Effect on the Company, Purchaser or the
     Surviving Corporation.

     8.2.5  No Material Adverse Effect. From the date of this Agreement through
            --------------------------                                          
     the Effective Time, there shall not have been any condition, event or
     occurrence that has resulted in, or that would reasonably be expected to
     result in, either individually or in the aggregate, a Material Adverse
     Effect on the Company.

     8.2.6  Consents. The Company must have obtained all material consents,
            --------                                                        
     waivers, approvals, authorizations or orders and made all filings required
     in connection with the authorization, execution and delivery of this
     Agreement by the Company and the consummation by it of the Transactions,
     and all applicable notice periods shall have expired.

     8.2.7  Equity Derivatives. The Company must have taken any action
            ------------------                                         
     necessary to provide that Equity Derivatives will be treated as provided in
     Section 3.3.5.

     8.2.8  Company Certificate. The Company must have delivered to Purchaser
            -------------------                                               
     and Merger Sub a certificate, as of the Effective Time, executed by

                                      31
<PAGE>
 
     a senior executive officer of the Company, to the effect that to the best
     of such officer's Knowledge the conditions set forth in Section 8.1 have
     been fulfilled.

8.3  Condition to the Company's Obligation. The obligation of the Company to
     -------------------------------------                                   
     consummate the Merger is subject to the satisfaction, at or before the
     Effective Time, of the following additional conditions:

     8.3.1  Performance by Purchaser's Merger Sub. Purchaser and Merger Sub
            -------------------------------------                           
     must have performed in all material respects the covenants and agreements
     set forth herein to be performed by them at or before the Effective Time.

     8.3.2  Representations and Warranties. The representations and warranties
            ------------------------------                                     
     of Purchaser and Merger Sub set forth in this Agreement that are qualified
     as to materiality must be true and correct and representations and
     warranties that are not so qualified, taken together, must be true and
     correct in all material respects, in each case, as though made on the
     Effective Date (except for such representations and warranties made as of a
     specific date, which must be true and correct as of such date) with the
     same force and effect as though made on and as of such date.

     8.3.3  Purchaser and Merger Sub Certificates. Purchaser and Merger Sub
            -------------------------------------                           
     must have each delivered to the Company a certificate, dated the date of
     the Effective Time and executed in each case by, a senior executive officer
     thereof, to the effect that to the best of such officer's Knowledge the
     conditions set forth in this Section 8 required to be met by such officer's
     corporation have been fulfilled.

                           9. Termination; Payments
                              ---------------------

     This Agreement can be terminated before the Effective Time (notwithstanding
     any approval of this Agreement by the stockholders of the Company), only as
     set forth in this Section 9.

9.1  Mutual Consent. By the mutual consent of Purchaser, Merger Sub and the
     --------------                                                         
     Company.

9.2  By Purchaser or Company.
     ----------------------- 

     9.2.1  Material Breach. By Purchaser or the Company if there has been any
            ---------------                                                    
     material breach of any representation, warranty, covenant or agreement set
     forth in this Agreement on the part of the non-terminating party, which
     breach will cause the conditions set forth in Section 8.1 or Section 8.3
     (in the case of the Company) Section 8.1 or Section 8.2 (in the case of
     Purchaser) not to be satisfied, and the same shall not have been cured (if
     reasonably capable of cure) within five days after notice to the party in
     breach.

                                      32
<PAGE>
 
     9.2.2  Expiration. By Purchaser or  the Company if the Merger has not been
            ----------                                                          
     consummated by June 30, 2000 (but this Section 9.2.2 will not be available
     to any party whose breach results in failure of the Merger to be
     consummated by such time).

     9.2.3  Governmental Prohibition. By Purchaser or the Company if any
            ------------------------                                     
     Government Entity has issued a final order, decree or ruling or taken any
     other final action restraining, enjoining or otherwise prohibiting the
     consummation of the Offer or the Merger and such order, decree or ruling or
     other action has become nonappealable.

     9.2.4  Company Directors Withdrawal of Approval.
            ---------------------------------------- 

     (a)    By the Company. By the Company at any time before the closing of the
            --------------
            Offer, upon notice to Purchaser, if:

            (i) under the circumstances permitted by Section 6.6 the Company's
            Board has withdrawn, or modified in a manner materially adverse to
            the Purchaser, approval or recommendation by the Company's Board of
            this Agreement, the Offer or the Merger; or

            (ii) concurrently with the execution of an Acquisition Agreement
            under the circumstances permitted by Section 6.6 in connection with
            a Superior Proposal, provided that such termination under this
            clause (ii) will not be effective unless the Company and its Board
            have complied with their obligations under Section 6.6 in connection
            with such Superior Proposal.

     (b)    By Purchaser. By Purchaser upon notice to Company, if:
            ------------                                           

            (i) the Company's Board has failed to recommend or withdrawn, or
            modified or publicly announced an intention to withdraw or modify in
            a manner materially adverse to the Purchaser, approval or
            recommendation by Company's Board of this Agreement, the Offer or
            the Merger; or

            (ii) the Company's Board approves, recommends or enters into any
            Acquisition Proposal (including any Superior Proposal) or publicly
            announced its intention to do so.

9.3  By Purchaser.
     ------------ 

     9.3.1  Other Ownership. By Purchaser if another Person or Group acquires
            ---------------                                                   
     beneficial ownership of Shares representing more than fifty percent of the
     Shares.

     9.3.2  Failure to Meet Offer Conditions.  By Purchaser if it is not in
            --------------------------------                               
     breach of this Agreement and, because of a failure of any of the conditions
     set forth on

                                      33
<PAGE>
 
     Exhibit B, Purchaser has: (a) failed to commence the Offer within the time
     required by Regulation 14D under the Exchange Act; (b) terminated the Offer
     without purchasing and Shares pursuan