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Although certainly not an exhaustive list, the following are some items that you may want to consider when developing a marketing strategy or plan for your business, product, or service.

What is the purpose of your product? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: Does it fix something? Clean something? Do you eat it? Drink it? Does it have medicinal values?, etc.) Who is your target audience? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: The young? The old? The rich? Men? Women? Children? Teenagers? Spanish-speaking individuals? Tourists? Lawyers? Doctors?, etc.) Where will you be selling your product or service? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: United States? Europe? Drug stores? Supermarkets? Clothing stores? Internet?, etc.) How do you want to advertise? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: Television? Radio? National magazines? Local newspapers? Trade Journals? Billboards? Internet? Sky-writer planes?, etc.) Who do you want to perform marketing and advertising for your business, product, or service? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: Yourself? A professional advertising and marketing firm? Your children?, etc.) How much are you willing and realistically able to spend on advertising? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: 20% of your budget? 40% of your budget? $1,000? $100,000? $1,000,000? Sky's the limit?, etc.) How much are you willing and realistically able to spend on packaging and labeling? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: 20% of your budget? 40% of your budget? $1,000? $100,000? $1,000,000? Sky's the limit?, etc.) What do you think is your product's biggest selling point? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: The price? The unique nature? The color? The durability? The adaptability?, etc.) What emotions or sensations do you want to convey as being associated with your product through your advertisements? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: Ecstasy? Relief? Comfort? Tasty? Refreshing? Security, etc.) How long do you want your advertisements to run? ______________________________________________________ __________________________________________________________ ___________________________________________________________ (Potential considerations: One day? One week? Ten Months? Ten Years?, etc.)